Getting your brand in front of the right customers — and getting those customers to pay attention — isn’t an easy job. The average modern person sees around 5,000 ads per day.
How do you stand out among such a barrage of advertising?
Vehicle graphics are actually quite a powerful way to do so. By putting your branding on vehicles, you essentially create mobile billboards.
Here are five reasons why we believe vehicle graphics are an excellent way to advertise your business.
Advertising by wrapping your vehicles with your branding can reach a massive audience if done right. Depending on your fleet size and driving distance, you could reach tens of thousands of potential customers!
2. It Grabs Attention...
Black, silver, gray, and occasionally bright red or orange cars are all over the road. So when your vehicle drives by with a bright wrap containing your branding, your customers take notice. The colors, combined with the rarity of seeing these wraps, will often draw plenty of eyes.
3. But It’s Not Aggressive
Think of how many ads your customer gets bombarded with daily. Radio, social media, TV, and more. They likely change the channel or tune these out because they’re tired of the aggressiveness.
That’s why vehicle graphics can be so effective. They don’t get in your customer’s face about your product, yet they catch the eye (as mentioned in #2). Customers subtly appreciate this, and many people actually enjoy looking at the wraps.
Many other forms of out-of-home advertising (such as billboards) usually have recurring costs you must pay as long as you advertise. These ad campaigns can be risky — you have to see results, or otherwise, you’re losing money.
Not so with car wrap ads. Once you invest upfront for the wrap, you can advertise with your vehicle(s) as long as you want at no extra cost.
The only time you’ll have to pay more is if you DO need to change the ad. However, this tends to be much less expensive than the recurring costs of other OOH advertising formats.
5. Target Local Customers
Sure, your website can draw in tons of traffic. But your website competes with other websites all over the world.
There is often plenty of untapped potential in your local market. First of all, customers usually like to shop locally to support their local community.
Plus, you already have a shared relationship with these customers simply by being in the same local area. Depending on what industry you’re in, your customers may have needs that only a local business in your industry can solve.
Want to reap the benefits of vehicle graphics advertising in Philadelphia? Car Pretty would be happy to help! Contact us today to learn more about our vehicle wrap, banner, and lettering service.